What is SEM and Why It’s a Great Investment
What Are Search Engines?
Search engines are software systems that perform systematic online searches and deliver the best possible results based on users' search queries. Business owners aim to ensure their website is found and ranked high in relevant search engine results pages (SERPs). Search engines have three significant functions: crawl, index, and rank. Crawl uses web crawlers to find new and updated content, while indexing organizes content based on keywords, data, recency, and user engagement.
SEM (Search Engine Marketing) categorizes web pages and ranks them based on relevance to provide useful search results. Higher SERP rankings increase search visibility and significance to the query. There are numerous search engines, including Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage, and Search Encrypt.
Google has the largest market share worldwide, with Google having 92.26%. Search engines serve as a useful platform for businesses for gathering data, staying updated with news and trends, tracking competition, and marketing. Search engine advertising is key to improving digital presence and securing better brand recognition. However, most companies dive into search engine marketing without fully understanding SEM and the numerous SEM advertising channels available.
What Is Search Engine Marketing?
Search engine marketing (SEM) is a cost-effective strategy to connect brands with high-converting customers and boost revenue. It's a pay-per-click (PPC) advertising strategy that optimizes ad performance, improves Quality Score, and increases traffic and conversions. By meeting prospects' needs, search engines charge less for each ad click and conversion, ensuring a more effective marketing approach.
How Does SEM Work?
Keyword Research and Analysis
Our SEM company employs advanced keyword research tools like Google Search Console to identify high-performing search terms and eliminate negative keywords that don't effectively utilize your search advertising budget.
Ads Creation and Landing Page Development
Our search engine marketing team creates text-based ads targeting your target keywords, linking them to optimized landing pages to capture their initial search intent and guide them through the sales funnel.
Account Setup and Tracking
Our SEM firm conducts a lead-tracking report to assess search engine effectiveness, verify conversion tracking, and ensure proper installation of conversion tracking codes on landing pages.
Campaign Launch and Monitoring
Launch your PPC campaign with optimized ads, well-designed landing pages, and a robust strategy. Our SEM agency manages campaign settings and closely monitors ad performance.
Evaluation and Analysis
Benchmarking campaign results against paid search marketing goals is crucial for measuring SEM success. Our analytics track KPIs like click-through rate, Quality Score, and cost per conversion, allowing us to optimize campaigns for higher conversions.
SEM vs. SEO: Do You Need Both?
Business owners often struggle to decide between search engine optimization (SEO) or search engine marketing solutions. Both strategies can help propel a business to the top of search results. SEO is ideal for long-term growth, establishing brand awareness, building organic traffic, boosting credibility, gaining trust, and providing a better online experience. SEM, on the other hand, is ideal for immediate results, utilizing paid advertising techniques to support SEO campaigns. Combining both strategies is recommended for campaign growth. Expert help from search engine marketing consultants can help businesses leverage SEO and SEM effectively.
